Be an Outsider: LL Bean Wants to Be Part of Your Outdoor Fun by THE ASSOCIATED PRESS

By THE ASSOCIATED PRESS

L.L. Bean has done some soul-searching. The century-old brand known for Yankee durability says that after a period of introspection it’s putting a renewed focus on the fun of being outside as it tries to invigorate sales.

Published: September 5, 2017 at 11:33AM

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