Tuesday, October 23, 2018

In Japan, the Kit Kat Isn’t Just a Chocolate. It’s an Obsession. by TEJAL RAO


By TEJAL RAO

The story of how Kit Kats, once a British chocolate export, became a booming business from Hokkaido to Tokyo — and changed expectations about what a candy bar could be.

Published: October 24, 2018 at 12:05AM

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