Sunday, January 3, 2016

Under New Leader, Discovery Channel’s Brand Reboot Shows Promise by BROOKS BARNES and JOHN KOBLIN


By BROOKS BARNES and JOHN KOBLIN

By moving away from ratings stunts and tired content, Rich Ross has managed to help lift the TV network’s viewership and nab a sought-after demographic.

Published: January 3, 2016 at 07:00PM

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